Google ranks you.
AI decides you.
When your buyers ask ChatGPT, Gemini or Perplexity who to trust, the answer names a few brands. If AI systems cannot recognize you, describe you correctly and find other sources that confirm you, you are not one of them.
I help B2B and expert-led brands build the identity AI systems need to understand, trust, and recommend them, using the H.I.T. Framework©.
The Citation Imperative
Search is no longer a list of links. It is a synthesized answer. AI systems read your website, but they also read everything else about you: profiles, listings, articles and mentions. They name the brands those sources describe clearly and consistently.
If your brand is built only for human eyes, machines misread it. If machines misread it, buyers who ask them never hear your name.
AI Visibility Optimization (AIVO) is the overarching discipline; GEO and AEO are practices within it.
AIVO and the H.I.T. Framework©
AIVO (AI Visibility Optimization) is the discipline. The H.I.T. Framework© is the execution model I created for it.
Human
Narrative clarity. One canonical description of who you are, what you do and for whom, written in the words your buyers use.
Intelligent
Machine readability. Structured data, a single entity graph and consistent profiles, so every mention resolves to one identity.
Trusted
Corroboration. Independent mentions and verifiable references on sources you do not control.
The 11 requirements behind the framework are public: H.I.T. Protocol.
How we can work together
I do not sell traffic. I build the identity AI systems need before they can recommend you.
AI Visibility Scan
Free. How ChatGPT, Gemini and Perplexity describe your brand today, with the three biggest gaps.
4-Week AIVO Sprint
The H.I.T. Protocol put in place: canonical description, entity graph, profile alignment and a first measurement baseline.
12-Week Accelerator
Implementation and corroboration work, with monthly measurement across four AI engines.
Details and next steps: Work With Me.
Ask an AI assistant who to trust in your category. Did it name you?
Send me its answer and your website. I will tell you why, and what to fix first.